Collection: Dr Denim

Dr Denim was founded in 2004 in the Swedish city of Gothenburg by two brothers who wanted to create contemporary jeans rooted in traditional design. The brand soon established themselves as a trusted denim-maker known for their pursuit of the perfect pair of jeans that fit right and stand the test of time.

Dr Denim goes hand in hand with classic mom jeans. The Nora is the perfect fit for the ladies, with a super high waist and tapered leg. This style comes in a variety of washes from light vintage stonewash to rich blue and finishes, and finishes, from clean to ripped. Other styles to keep your eye on include the straight leg jean which is our pick of the season and comes in the form of the Echo. Skinny jeans are as popular as ever, and of course Mom jeans too. The Nora Jeans are one of our most popular styles, and are shopable in a range of washes and lengths. Style your favourite pair of jeans with a basic t-shirt and sneakers for an easy, everyday look.

For the guys, loose jeans are a super comfortable, super trendy option that we are seeing plenty of this season. Relaxed jeans are now available in more styles and washes, so check out the Dash Jeans. Skinny jeans remain popular in classic blue and black washes. Wear your jeans with a short sleeve tee for every day wear, or a button up shirt when you're taking it from the office to the bar.

Denim shorts, denim skirts for the ladies and denim jackets are big, with other apparel styles, such as short sleeve t-shirts, long sleeve shirts, knitwear and hoodies, on high rotation for both men and women.